When Daniel and Claire decided to sell their three-bedroom semi in Southport, they were convinced the market had slowed too much to achieve their ideal price. Mortgage rates were fluctuating, listings seemed to sit for months and the headlines were gloomy. However within a week of contacting Curlett Jones Estates, they had multiple viewings and an offer £8,000 above asking price.
That result wasn’t a one-off. It’s part of a bigger story about how Liverpool and Southport’s property markets are ending in 2025 and will start 2026 with renewed strength, driven by local confidence, lifestyle demand and well-informed sellers.
The Real Picture Behind the Headlines
If you judged the market solely by national news, you’d think 2025 was a year of decline, but in places like Liverpool and Southport, the picture is far more positive. Demand remains solid here, especially for well-presented homes near transport links, schools and amenities. With the PGA Open being held in Birkdale in 2026, Birkdale village and surrounding areas are becoming hotter than ever.
We’ve seen strong activity from downsizers in Southport seeking coastal living, as well as first-time buyers in Liverpool attracted by city regeneration zones. Areas like Crosby, Waterloo and the Baltic Triangle are buzzing, with new bars, coworking spaces, restaurants and independent shops turning them into vibrant communities.
Buyers are still cautious, yes, but they’re decisive when they see value.
Claire told us:
“We thought we’d be waiting months. Curlett Jones priced our home perfectly and had the listing live within 48 hours and the photos looked incredible. We accepted an offer within just five days.”
What’s Driving Confidence into 2026
The last quarter of 2025 has shown that confidence is creeping back into the North West housing market. Interest rates have stabilised after Rachel Reeves budget, energy efficiency is influencing buyer decisions and hybrid working continues to drive the desire for flexible homes.
Southport’s family market remains strong, with three and four-bedroom homes attracting competitive offers. Liverpool’s apartment sector is thriving again, especially near the waterfront and Knowledge Quarter, where young professionals are returning to the city.
One example comes from Mark, who listed a one-bed apartment in the Georgian Quarter:
“I’d rented it out for years but decided to sell while the market was picking up again. Curlett Jones handled the transition from tenant notice to sale seamlessly. It sold within two weeks and was smoother than I ever expected.”
Why Presentation and Speed Still Matter
Even in a steady market, presentation is everything. Buyers today scroll through listings at lightning speed, often making their decision to view within seconds.
That’s where Curlett Jones Estates makes a tangible difference. Our in-house marketing team can photograph, write, and list a property in as little as two days. Those crucial first impressions such as sharp images, clear floorplans and well-written descriptions, translate directly into enquiries.
Our Liverpool branch recently handled a Victorian terrace in Wavertree where another agent had struggled to generate interest. By re-photographing, adjusting the wording and relaunching strategically with our expansive database of buyers, it achieved three offers in a single week.
That’s not luck, it’s knowing the market and acting quickly where Curlett Jones, excel.
A Market Built on Relationships
Another truth about ending 2025 and moving into 2026: buyers and sellers want genuine communication. The days of faceless online listings are fading fast. Sellers now value local expertise, honest advice and real relationships.
Our role has evolved from simply listing properties to being trusted advisers, guiding people through pricing, timing, negotiation and even the emotional side of moving.
Daniel summed it up well when his Southport sale completed:
“They never pressured us, they just gave us real, data-backed advice and kept us updated daily. It felt like they cared as much as we did.”
Thinking of Selling This Year?
If you’re considering selling in Liverpool or Southport, 2026 is shaping up to be an opportunity rather than a challenge, provided you approach it strategically.
Start with clarity: use our instant valuation tool for a quick estimate, or arrange a professional valuation with one of our award-winning local agents.
With recognition from both the Best Estate Agent Guide and The British Property Awards, Curlett Jones Estates blends market knowledge with genuine human service, helping you move with confidence and care.
Visit www.curlettjonesestates.co.uk to get started today.
